We love the beauty industry because it makes us feel good, inside and out. Beauty entrepreneurs are constantly finding new ways to make our lives easier and more enjoyable.

As unique individuals, we all go on some sort of journey to find what’s best for us. It could be a gorgeous red lipstick, a luxurious body oil, a creamy milk bath or a soothing eye treatment. Beauty routines are as diverse as the color of our skin. 

But, there is one thing we all have in common: sleep. 

While sleep is essential, getting eight hours of quality “shut eye” is more difficult than ever. We use phones and computers (hello, bluelight!) for everything which can lend itself to added anxiety, stress, and unnecessary brain activity. The boundaries of night and day, work and personal time, are blurred and the result is restless nights.

So, what does sleep have to do with beauty?

Everything! Sleep is an excellent way to prevent premature aging since it can ward off aches and pains, minimize wrinkles through collagen rejuvenation and brighten dark circles.

The Indie beauty community is addressing the sleepless society by bringing to market sleep aids, both external and internal.

Popmask

PopMask’s warming dry mask will knock you out even sitting upright on a plane. The mask itself is made from nonwoven cotton, and each heat cell contains iron powder, vermiculite, activated carbon, salt and water, all naturally occurring ingredients.

The mask is fragrance-free and free from artificial ingredients.  Not only is it perfect for travel, but for napping and right before bed. 

Moonchild’s Silk Pillow Cases

Before your head hits the pillow, upgrade to Moonchild’s ultra-comfortable Silk Pillow cases. The soothing silk fiber is naturally moisture and temperature-balancing.

The production of Peace Silk allows the silkworm to become the beautiful butterfly it is supposed to become—a process that is not given in the conventional silk industry, unfortunately. Peace Silk matches their high standards for animal rights and sustainability. No pesticides are used for the mulberry trees and no harsh chemicals are used in the process of production or as a finish.

Foria Wellness

When you orgasm, you release a cocktail of hormones that actually promote good sleep. Alicia Sinclair, founder and CEO of award-winning Le Wand has more than 16 years of experience in the Sexual Intimacy Industry. She has developed a series of vibrators for the bedroom and for travel that no matter where you are, you can have the pleasure of falling asleep naturally and with a smile. Want a little extra oomph with self-play or with your partner?  Add the Foria CBD Suppository or Foria Flow Vape to enhance your journey into pleasurable dreamland.

Laki Naturals Shower Fizzies 

If you take evening showers, upgrade the experience by adding a shower steamer. Laki Naturals has three fizzies to choose from including lavender, which promotes a restful sleep and is known to soothe and relieve headaches.

NHCO Shower Steamer

Using a steamer will turn a mundane bathing experience into a 5-star spa experience, easing you into your bedtime routine. NHCO Botanical Bodycare makes Shower Steamers — in Rose Geranium, Eucalyptus Menth, and Lemon Menthe. The bath bomb alternative that lasts up to four uses.

ZAQ Sky Aroma Diffuser

ZAQ Sky Aroma Diffuser and Night Light combines modern science with the soul of Eastern and Western cultures, plus, who says night lights are only for kids! The healing effects of your favorite essential oils are gently absorbed into the skin, while the calming scents lull you into a deep, peaceful sleep. Bonus, they have an array of diffusers if you prefer total darkness.

Plant People’s Drops+Sleep

When chamomile tea and lavender baths aren’t enough, there is Plant People’s Drops+Sleep a fast acting, full spectrum hemp extract formulated with CBD, CBN and a synergistic botanical terpene complex to induce relaxation and tranquility for restorative rest and rejuvenated, balanced days.

Winged Gummies

Winged “Sleepy” Gummies are uniquely formulated for women looking for relief from occasional sleepless nights. CBD & other cannabinoids from full spectrum, organically grown hemp and evening primrose oil support hormonal health. 5-HTP and GABA calm an overactive mind and enhance sleep quality. L-Theanine promotes mental relaxation and eases mental stress while melatonin helps falling asleep and supports sleep/wake cycles.

These Brands Will Be at IBE LA

Many of these sleep remedies can be used at the same time creating a wind-down ritual that will make your restless nights a thing of the past. The business of falling and staying asleep is being addressed by Indie brand founders. 

Not only are their products efficacious, but they are beautifully packaged, ethically made and are identifying a wellness trend that affects us all.

Check out these brands and more at Indie Beauty Expo LA, Jan. 29-30.

ABOUT THE AUTHOR 

Jillian Wright is Co-Founder of Indie Beauty Expo.